Feature Story
Kawasaki Racing Team and CMS Extend Partnership
Sharing a Big Passion for Motorcycles
CMS has once again teamed up with the Kawasaki Racing Team, announcing a Sportive and Title Race Partnership for both the 2023 and 2024 WorldSBK seasons. At last weekend's WorldSBK race in Assen, the first European round of the season, CMS presented as the title sponsor for the round to celebrate the renewed contract with Kawasaki’s official factory team. CMS is a company leader in motorcycle discontinued spare parts supporting more than 36,000 bike models from 1959 onwards. Through the CMS website consumers can find more than 4,300,000 parts and the company delivers to 60 countries worldwide. The HQ based in Lelystad is the largest stock of such parts in Europe and the key to their success is the combination of easy online ordering and swift supply. The Kawasaki team is one of the premier global Superbike squads, having won seven of the last 10 World Championships and this new commitment also marks the seventh year of involvement for the Netherlands based company.
“Biel Roda, KRT Marketing Manager
It is a pleasure to renew our relationship with CMSNL. CMS is a long-term partner for KRT and we share with the CMS management and staff a big passion for motorbikes. CMS deliver worldwide hard to find discontinued parts for heritage bikes including Kawasaki. In fact, lots of our KRT staff use CMS to source parts for their bikes. We love the fact that you can find everything you need there and, equally, we love extending our partnership for two more years.
“Eric Houben, CMS Managing Director
CMS is proud to be part of the Kawasaki racing team and their sheer passion to get the best out of their material, their team to support their fanbase and a proud brand. Within CMS, every day we try to reach the same goals, get the best out of our people, have the best stock and only be satisfied with happy and satisfied customers.
Constructed in partnership with Barcelona based technology experts Neutral Carbon S.L., KRT are justifiably proud of this welcome and significant use of renewable, green technology as KRT Marketing Manager, Biel Roda explains: “Like anything we do at KRT we are looking for maximum performance and the SPU has exceeded even our ambitious expectations. In terms of headline figures we estimate we will now save over 2000kg of CO2 emissions per year with a total energy generation figure of 40kW powering a hospitality unit with a kitchen that includes two fridges plus all the air conditioning units, lights and electrical appliances within the hospitality area. Unusually in racing, although we think we may have won this particular race towards the goal of carbon neutrality, we hope other teams in the paddock will now follow suit making this KRT and Elf initiative fulfill a wider vision of environmentally respectful motorsport."
On behalf of series promoter Dorna, Executive Director of WorldSBK, Gregorio Lavilla commented: “The important thing for me is the gesture to invest and make this kind of thing. Normally you come to a track and you connect your air-conditioner, etc, but who is paying the bills? Someone pays the bills, normally it is the circuits, and not all of them have green regeneration, so they have to pay the bill. So it is very interesting that someone decided to invest money from their pocket to do this. It is something we need to recognize and be proud of. I would like that more and more teams, after this gesture, start understanding the steps we need to take and all of us can do something. Congratulations and well done to all involved.”
From the FIM, President Jorge Viegas concluded: “What is being done here is called decentralized energy production. This is the future but it is more than the future - it is the present. Many of you may already have photovoltaic panels on your house and at this moment that is the cheapest and most sustainable way to produce electricity. There is a long way to go but what you are doing here, I am sure, all the trucks here in the paddock will have, because it is the cheapest way and good for the planet. We must do our share and this is a very good example.”
